After several failed attempts, finally yesterday I attended the Green Drinks, an informal monthly event where he goes people interested in environmental issues for a drink and share concerns. The Green Drinks movement was founded in London in 1989 and already in 770 cities around the world. Held in Madrid in ecological bar Abona Life, before moving on to the chat and drinks , inviting someone to expose a particular theme. Last month were attended by Alejandro Sanchez to present EQUO, and this month has presented the book 'A Simple Idea' .
The book is part of the initiative A Simple Switch ( 'A simple change' ) , an online platform launched by Philips in 2007 in order to make the people aware that small actions can be very important for the environment. Each of our account and small gestures can make a profound change, reducing our energy consumption or raw materials.
At first, the initiative is not going to propose ecological gestures that add up, like changing light bulbs home several light bulbs (undercover business, some might think.) But in 2010 calling on members of the virtual community A Simple Switch to propose its own challenges to improve the sustainability of the planet, and through his Facebook page reaching hundreds of eco-ideas. The hundred best of these ideas are 'A Simple Idea,' and are classified by subject, such as saving water, energy, shopping ... There is also humor: "Replace the conventional power plants 'grand residences of hamsters' which will not stop running in wheels to generate electricity."
The book, which can be downloaded for free from their web , has been a success, with 2700 downloads in just three days. And very important: for every 20 downloads undertake to plant a tree.
The foreword is written by Margaret Fenwick, the author of the brilliant blog 'Green, I love green' a reference world 'eco' of Madrid. I have found that is as nice as it appears on the blog: Green Drinks newcomer was quite lost, not knowing anyone, and has approached to chat with me awhile. I have so few lights that I have not known, but hey, next time you see the Congratulations for the blog and the prologue, which I loved. S an excerpt:
"Do you really think that every little gesture counts?" He asked a reporter in an interview with a look of disbelief. I said: "Imagine a huge landfill, one of those expansive and sordid spaces where it goes waste all of our daily lives. You know what I see there? I see the accumulation of thousands and thousands of small gestures of each one of us. However small the time of purchase, when to use and when to shoot, when put together it is clear that small gestures matter. "
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